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Soon, the traditional Christmas consumption season in the West is approaching, and shopping malls and supermarkets have already prepared supplies. For the Christmas products manufacturers in China, what do they get for their Christmas season orders? The reporter conducted investigations in the Pearl River Delta and the Yangtze River Delta.

Sales of "Christmas orders" in the PRD decline

Product urgently needs to be upgraded

Located in Yide Road and Wanling Plaza, Yuexiu District, Guangzhou, it is a well-known small commodity wholesale purchasing center in the Pearl River Delta and the largest Christmas product gathering place in the Pearl River Delta. There are hundreds of merchants doing toys, gifts and accessories. Christmas products are sold to more than 70 countries and regions. The person in charge told reporters that due to the overall foreign trade environment this year, product sales have declined.

Wholesaler Ms. Huang has been making Christmas toys here for 16 years. In the past, foreign merchants would come to buy Christmas products every June to see the goods and order samples. This year, only merchants came until September and October. The order volume has also plummeted, and many foreign customers have told her that their domestic consumption is weak and their lives are not easy.

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Those customers abroad are not doing well and cannot do it anymore. The rents of foreign customers are generally cheap, and they do n’t want to do it without paying rent because the purchasing power is not so strong. In the past, many of our regular customers did not do it, and new customers have not yet added.

Inter-industry competition has also brought some pressure to the Christmas supplies industry in the Pearl River Delta. During the interview, the reporter contacted a number of companies operating Christmas products, including Dongguan, Zhongshan, and Shenzhen. Most companies believed that the design of Christmas products needed to be updated and the quality needed to be strengthened. And these are exactly the problems that need to be solved now.

"South Cold and East Hot"

Yiwu Christmas Supplies Exports Increase by 20%

In the global Christmas market, Yiwu has occupied 80% of the market. Orders for Christmas supplies in the Pearl River Delta have fallen, and sales in Yiwu have continued to increase.

In the Christmas Articles Zone of Yiwu International Trade City, Zhejiang Province, there are more than 400 Christmas article merchants here, and 80% of Christmas goods from the world come here. In a shop in area A, the owner Chen Xiaofang is sorting out the goods, Christmas hats, Christmas clothes, Christmas socks and other Christmas goods. There are more than 500 different samples of light Christmas hats. Chen Xiaofang told reporters that more than 80% of the merchandise exports from their shops were exported to Central Europe, Russia, and Southeast Asian countries. This year's sales are basically the same as in previous years.

Compared with the past, the current volume is much larger, but the profit margin is much less. Because our raw material prices have risen, there is also an artificial price increase.

Ye Hang, a staff member of Yiwu Customs Statistics and Analysis Division, Zhejiang Province:

From January to October 2019, Yiwu exported Christmas goods totaling 1.92 billion yuan, a year-on-year increase of 23.9%. This growth rate is 10.6 percentage points higher than the same period of last year. The situation of Christmas goods exports this year is also very good.

Yiwu Christmas products iterate fast

Good quality promotes growth

Today, the number of merchants specializing in the Christmas products industry in Yiwu has exceeded 500, which actually covers the entire industrial chain of Christmas products production, sales, packaging and other links. A Christmas tree factory in Yiwu is full of samples that will be sent to customers from various countries. The person in charge Zeng Fuhai told reporters that although Christmas has not passed this year, they have already invested in the design, development and proofing of new products next year. Zeng Fuhai, the director of a handicraft company in Yiwu City, Zhejiang Province:

We have invested in a R & D team of more than 10 people, and some of them do research. Based on the results of the research, we upgrade the product, add changes in some lights, changes in fiber optic wires, and add Bluetooth and music. Our overall performance this year is compared with previous years There is a 10% improvement.

In addition to appearance, the materials and craftsmanship of Yiwu Christmas products are also constantly improving. For example, the simplest Christmas tree pendant products have launched more environmentally friendly products of wood, fabric, iron, and even high-end acrylic materials. Japanese standards. Yang Yibin, General Manager of a Christmas Crafts Co., Ltd. in Dongyang City, Zhejiang Province:

This wood product is very willing to accept for them in Europe and the United States, because it is environmentally friendly firstly; secondly, it is cheap. Our goods have passed, and their acceptance is very great.

Yiwu's Christmas products are more beautiful now, but the price is better. The initial price of a PVC Christmas tree sold on the market was only tens of yuan. Today, the price of a unique Christmas tree made of PE materials ranges from 100 to 300 yuan. Previously, the wholesale price of foam Christmas balls was only 10 yuan per barrel. Now it will glow. One LED lighting pendant costs 50 yuan. Cai Qinliang, Secretary General of Yiwu Christmas Articles Industry Association, Zhejiang Province:

Some obsolete products may be treated as products, and prices will become lower and lower. Good products, the prices of our innovative and upgraded products will increase slightly, but no matter how high they are, they can still be accepted abroad. Because they are abroad, there is no entire Christmas production industry chain.

UK every December

Consume 8 million Christmas trees

In the United Kingdom, Christmas trees are traditionally decorated for Christmas. The market demand is very large, and about 8 million trees are consumed every December. The most popular Christmas tree species in the UK is the Caucasus fir tree, which occupies 80% of the market, and is characterized by its good shape and difficult to fall leaves. Industry data shows that the price of a Caucasus fir tree of 1.8 to 2 meters is between 45 and 55 pounds, which is about 410 to 510 yuan.

Experts say that every tree needs a growth period of nearly ten years, so all growers need to be forward-looking and even predict the sales situation after ten years. Over the years they have concluded that changes in consumer preferences for the height of the Christmas tree are linked to the state of the British economy. Oliver, former chairman of the British Christmas Tree Growers Association:

We find that market preferences for Christmas tree sizes are related to consumer confidence in the UK economy. In the 2007 subprime mortgage crisis, we saw that consumers' Christmas tree selections were suddenly much smaller than the average size in the past. In recent years, the size of the Christmas tree that people choose has become larger and larger. So far, we have sold many large trees this year.