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In the global Christmas market, Yiwu, a small town in eastern China, occupies 80% of the market. So, what about sales in Yiwu?

Yiwu, Zhejiang: Christmas exports increase by 20%

Reporter Yu Qianqian: The Christmas Articles Zone of Yiwu International Trade City, Zhejiang Province brings together more than 400 Christmas article merchants. 80% of Christmas articles from the world come from here.

In a shop in District A of Yiwu International Trade City, the owner Chen Xiaofang is sorting out the goods. Christmas hats, Christmas clothes, Christmas socks and other Christmas goods are hanging on the wall. There are more than 500 different samples of light Christmas hats. Chen Xiaofang told reporters that more than 80% of the merchandise exports from their stores were exported to Central Europe, Russia, and Southeast Asian countries. This year's sales are basically the same as in previous years.

Chen Xiaofang, a merchant in Yiwu International Trade City, Zhejiang Province: Compared with the past, the volume is now much larger, but the profit margin is much less, because the price of raw materials has risen, and on the one hand, the price of labor has increased.

Lu Minying, a merchant from Yiwu International Trade City, Zhejiang Province: The order volume has increased by 30% compared with last year, and customers have also increased, because the new model has attracted more customers. When the Russian economy is good, Russian customers are the main players. .

Lu Minying has been making Christmas trees for 17 years. The two stores are filled with Christmas trees of different styles, from large to small, from simple models to colorful lantern models. She told reporters that their performance has grown rapidly this year, mainly due to Many new products launched. In the high season, factory orders are full, so many orders that are too late to produce have been pushed out.

Ye Hang, a staff member of the Statistics and Analysis Department of Yiwu Customs, Zhejiang Province: From January to October 2019, Yiwu's Christmas exports totaled 1.92 billion yuan, a year-on-year increase of 23.9%. This growth rate was 10.6 percentage points higher than the same period last year. This year's Christmas supplies The export situation is also very good.

Yiwu Christmas products iterate fast, multiple parties innovate for orders

Today, the number of merchants specializing in the Christmas products industry in Yiwu has exceeded 500, which actually covers the entire industrial chain of Christmas products production, sales, packaging and other links. So, in addition to the continuous expansion of the industrial scale, how do the merchants in Yiwu seize the market by improving the competitiveness of their products?

Green cedar with falling snow and gold and silver bells is the favorite of European and American customers.

Red, green, and blue lights with contrasting flower shapes are very popular among enthusiastic South American customers.

A Christmas tree factory in Yiwu is full of samples that will be sent to customers from various countries. The person in charge Zeng Fuhai told reporters that although Christmas has not passed this year, they have already invested in the design, development and proofing of new products next year.

Zeng Fuhai, director of a crafts company in Yiwu City, Zhejiang Province: We have invested more than a dozen people in research and development teams, and some of them do research, upgrade products based on the results of the survey, add changes in some lamps, and changes in fiber optic wires Joining Bluetooth, music, etc., our overall performance this year has improved by about 10% compared to previous years.

In addition to appearance, the materials and craftsmanship of Yiwu Christmas products are also constantly improving. For example, the simplest Christmas tree pendant products have launched more environmentally friendly products of wood, fabric, iron, and even high-end acrylic materials. Japanese standards.

Yang Yibin, General Manager of a Christmas Crafts Co., Ltd. in Dongyang City, Zhejiang Province: This wood product is very willing to accept for them in Europe and the United States, because the first is environmentally friendly and the second is cheap. Our goods have passed, and their acceptance is very great.

The initial price of a PVC Christmas tree sold on the market was only tens of yuan. Today, the price of a unique Christmas tree made of PE material ranges from 100 to 300 yuan. Previously, the wholesale price of foam Christmas balls was only 10 yuan per barrel. One LED lighting pendant costs tens of yuan.

Cai Qinliang, Secretary General of Yiwu Christmas Articles Industry Association, Zhejiang Province: Some obsolete products may be treated as products, and the price will be lower and lower. Good products, that is to say, our innovative and upgraded products, the price will be slightly increased, but no matter how high, foreign countries can still accept it, because there is no industrial Christmas production chain abroad.