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Christmas products exporters feel a bit "cold"
Time：2020-01-10 Clicks：
Although there is still a month before Christmas, for domestic Christmas exporters, the export pattern of Christmas supplies has been set this year. On the afternoon of the 21st, a container filled with Christmas decoration supplies completed customs declaration procedures and was successfully exported to Japan. The customs officer responsible for the inspection of the batch of goods, Chen Ke from Ningbo Free Trade Zone Jetta Customs Co., Ltd. said: "Most of the Christmas goods are exported two months in advance. This batch of goods is exported to Japan. The distance is close and it can catch up, but it should It is also the last batch this year. "
The consumption status of Christmas products can reflect the spending power and consumption psychology of Europe, America, Japan and other countries on the one hand, and also indicate the feelings of the local people on the economic situation. The "roller coaster" market of Christmas supplies in the second half of this year shows that this is coming Christmas consumption is not hot.
Correspondent Yin Hao Correspondent Wu Yanrong Le Min
"Reduction in EU procurement volume by about 20%"
As the main consumer of Westerners when the New Year is approaching, although the consumption of Christmas supplies is a product for a specific holiday, you can see leopards. Most of the merchants who export Christmas products this year feel a little "cold."
Wu Yujin and his team specialize in exporting Christmas products. At the end of last year, they just separated from a large foreign trade company and set up a separate company to export Christmas products to the European Union. Although I have been in this business for more than 10 years and accumulated a lot of customer resources, Yu Jin admitted that this time did not catch up with the good times.
"Many orders from many EU customers have shrunk, and the overall purchase volume has been reduced by about 20%. We can only try to do new markets in South America and Russia on the one hand, and increase the export of some commodities for the purpose of making up for it. The impact of the decline in exports of Christmas supplies. "Yu Jin told reporters.
Wu Yujin's feelings are not alone. The reporter learned in the interview that some customs clearance companies also felt the "cold current" in the export of Christmas products. Shi Hongjin, director of inspection of Ningbo Sinotrans International Container Freight Co., Ltd., told reporters: "From the number of export inspections, this year's Christmas supplies are much less than last year. The main varieties are Christmas balls, Christmas lights, etc."
A set of trade data also confirms the feelings of exporters. According to statistics from Ningbo Customs, from January to October this year, Ningbo exported US $ 70.984 million of Christmas goods, an increase of 2.6% year-on-year; it was mainly exported to the European Union, the United States and Brazil, with export values of US $ 25.986 million, US $ 16.401 million, and US $ 6.496 million, respectively A decrease of 17.3%, an increase of 19.9%, and a decrease of 4.2% accounted for 68.8% of the total export value.
Christmas goods export is now "roller coaster" market
Ningbo Customs statistics show that Ningbo exported 9.189 million US dollars of Christmas goods in the first half of the year, a decrease of 15.3% over the same period last year. Among them, Christmas supplies exported to the European Union fell by 47.2% over the same period last year. The export peak period appeared in the third quarter, with a total of US $ 54.402 million in exports, accounting for 85.5% of the total exports in the first three quarters. Among them, the monthly export value in September was US $ 17.375 million, an increase of 18.3% over the same period of last year; however, the monthly export value in October fell sharply to US $ 7.383 million, a year-on-year decrease of 7.9%. In the time distribution of the export of Christmas supplies, there is a clear "roller coaster" market.
"Christmas consumption levels can be seen as a sign of whether Westerners’ money bags are tight or open, and also a mirror for Europeans and Americans to judge their economic prospects and income status. However, judging from the export of Christmas supplies this year, The economic conditions in Europe and the United States are not very good. "A person in charge of a large foreign trade company in our city said.
Industry analysts believe that the third quarter of each year is the peak of traditional Christmas goods exports, but this year ’s Christmas goods shipments are clearly too concentrated, especially in October, Christmas goods exports showed negative growth, showing that the economic downturn in Europe and the United States caused buyers Insufficient confidence in Christmas consumption; in particular, the two major markets of the European Union and the United States, the core markets for the consumption of Christmas supplies, experienced double-digit “negative growth”, which indicates that external demand with the EU and the United States as the main source has not yet recovered.
The situation of external demand has not fundamentally improved
Similar to the market of Christmas products export, the dynamics of Ningbo's foreign trade export also show corresponding fluctuations. After experiencing a single-month export at a high level of 5.7 billion U.S. dollars in the third quarter, the city's exports fell in October. According to customs data, the export value of our city dropped to 4.75 billion US dollars in October, a decrease of 5.8%. On the one hand, there are influencing factors brought by typhoon "Fett", on the other hand, it also shows that in fact, external demand has not experienced a sustained and stable growth.
The Canton Fair, which has the functions of "foreign trade vane" and "barometer", like Christmas supplies, has also basically signaled the judgment of foreign trade trends.
According to data released by the Canton Fair spokesperson and deputy director of the China Foreign Trade Center, Liu Jianjun, the recently concluded Autumn Fair (the 114th Canton Fair) had 189,646 overseas buyers from 212 countries (regions), and the number of participants decreased compared to the 113th session 6.5%. Compared with the same period last year, Europe increased by 6.76%, Asia decreased by 6.16%, Americas decreased by 10.8%, Oceania decreased by 10.1%, and Africa decreased by 21.8%.
From the perspective of trade transactions, the cumulative export turnover of this session of the Canton Fair was 194.61 billion yuan (equivalent to 31.69 billion US dollars), a decrease of 10.9% month-on-month. Among them, the Canton Fair decreased by 8.3%, 1.7% and 3.5% from the previous month; the transactions with the BRICS countries (India, Brazil, Russia, and South Africa) decreased by 17.2% from the previous month. In terms of delivery time, short orders within 3 months accounted for 48.9% of orders, 34.9% for middle orders of 3 to 6 months, and long orders for more than 6 months accounted for 16.2%.
Liu Jianjun's analysis believes that the current situation of external demand has not yet fundamentally improved, and export companies still need to vigorously explore emerging markets, while developing relatively high value-added products, and adjust the structure to promote the transformation and upgrading of foreign trade.
Cross-border e-commerce may help transform foreign trade
Against the backdrop of weakening foreign trade, cross-border trade e-commerce (export retail), with its unique advantages of reducing middlemen and retailing goods directly to foreign consumers and reducing export costs, has shown a rapid growth trend, an increase of 30%. the above.
Since last year, Lu Xiao, General Manager of Ningbo Jiangbei Sweet Time Trading Co., Ltd. currently mainly uses Alibaba AliExpress, Amazon, eBay, G-Market and other four major e-commerce platforms to develop export e-commerce business, selling clothing to Russia, Europe, the United States, Southeast Asia, South America and other places. The Russian market is one of the fastest-growing markets, with products such as down jackets selling the most recently.
Lu Xiao told reporters that compared with traditional export methods, down jackets exported through cross-border trade e-commerce are at least half cheaper than traditional channels, and some products are even about 2/3 cheaper. Therefore, their products are online. Very popular with foreign consumers, this year their exports have exceeded 30 million yuan.
Recently, the Ministry of Commerce and other departments have issued policies to encourage the development of cross-border trade e-commerce, shorten the import and export supply chain, reduce links, and give green lights to cross-border trade in customs clearance, inspection, foreign exchange settlement, and logistics, and promote electronics. Business expansion in the field of import and export. As one of the five pilot cities for cross-border trade e-commerce, our city is actively preparing for the implementation of the pilot policy.
From the perspective of the export side, our city has built a cross-border trade e-commerce park and an export base at 20 acres of land at 1000 Airport Road, Haishu District. The base will introduce customs, post and other units to achieve cross-border e-commerce export business clearance, One-stop acceptance of foreign exchange settlement, tax refund, and postal parcel delivery. This not only facilitates export e-commerce enterprises to go through relevant procedures, but also regulates the development of export e-commerce business. It is expected that our city's cross-border trade e-commerce (export retail) pilot program will be launched at the end of this year.
